CYTOS: Can you think of something | creative content - what's trending in marketing and fun book reviews

Piece of my mind,
for peace of my mind

Welcome to a creative corner on the internet

For as long as I can remember, friends and family, colleagues and even strangers have come to me with a recurring request: to think of something. Whether it's brainstorming the name of a new brand, concocting a novel marketing idea for a friend's business, strategising ways to boost lead generation or dreaming up a quirky name to an ice-cream flavour, I've been the go-to brainstormer.

So, I've decided to share a slice of my mental pie with you all—ramblings from a mind that never stops questioning, exploring, and imagining. Dive into this whirlpool of thoughts and let's get creative together. Hope you enjoy the ride as much as I enjoy steering it!

Hello again!

I'm Sneha Prasad, from Bengaluru!

14 years of turning marketing magic into reality – with an ROI focus! As Creative Associate Director at a FinTech SaaS company, I lead a team of copywriting and content wizards, motion design ninjas and social media rockstars.

I thrive on developing data-driven marketing strategies that leverage compelling storytelling and high-quality content creation. I find immense satisfaction in collaborating with talented teams to execute impactful campaigns that deliver measurable ROI, ultimately bringing brands to life across various channels.

Before joining the FinTech world, I spent 5 years in the wild west of advertising in Mumbai & Kolkata. I have also dabbled in the exciting worlds of television, radio and events.

Love tea. Love writing.
Love writing about the latest tea.